The Buzz About Logos: Plattsburgh CSD receives award for re-branding | Local News
PLATTSBURGH — The Plattsburgh City School District’s re-branding recently received state-level recognition for its overall graphics and design.
The New York School Public Relations Association gave the Award of Excellence to Champlain Valley Educational Services Publications Specialist Megan-Jean Manson and Assistant Principal for Business David J. Baroody.
“This was judged by graphic designers at schools and corporations across the country,” CVES Communications and Publications Coordinator Matt Smith said at the district school board’s Nov. 7 meeting.
Manson said it was fun trying to find where the district’s logo had been executed on different platforms.
“We looked at some pictures in the Press-Republican where it was on the helmets of the football team, by the time fall had started that year, the stationary that was developed after the logo was approved.
“There was a lot of great details that went into that.”
She explained that the district, and not just CVES, won the award because the work was done for the district.
“Mr. Baroody was very specific in what he wanted and really knew and gave us great direction,” Smith said.
Three logos were developed: the “Happy Hornet” for the elementary schools, the hornet head and a shield logo.
Baroody said it really was a team approach, adding that he and Superintendent of Schools Jay Lebrun had talked about the district’s re-branding four years ago.
“We have logos literally everywhere, different logos for the past 20 years.”
He said Janson really deserves the credit.
“It was her artistic ability that made this come to fruition.
“Also, I thank our administrators who have really helped get the branding out in their respective buildings.
“Without you and your support, that would not have been possible.”
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